At VMware we work closely with our partners to ensure our customers can get the most from technology that drives their business forward. One key partner, and platinum sponsor of VMware Forum, is EMC. Mukesh Sharma, Cloud Business Director EMEA for EMC, joins us to talk about the transformative affects of clour computing, and how EMC and VMware are working together to provide seamless mobility and control across a wide range of business critical app environments.

At EMC, we see two common themes when speaking with our customers. Firstly, the disruptive change that cloud computing is having on their businesses, and secondly, the sheer growth in data volumes. There is no doubt that cloud offers a great opportunity to transform the IT landscape for many companies, especially when it comes to improving efficiently, reducing cost, and creating more agility.  But the question is, how can you transform enterprise applications like Oracle, Microsoft and SAP to run on virtual infrastructure? Furthermore, how do you begin deal with impact of ‘big data’ in your business that requires a unique approach to infrastructure? read more


If you’ve been reading our blog over the last couple of days, you’ll have seen that we’ve recently launched a range of new solutions designed to combat modern End User Computing (EUC) challenges in the workplace. We wanted to give you... read more

Symantec and VMware join forces

Enhanced security in virtual and cloud environments?  James Hanlon, Head of EMEA Northern Region Security Practice at Symantec, discusses how Symantec and VMware are leading the way…

Last February at the US 2012 RSA conference, we jointly announced with VMware a new five year partnership for... read more

Euro in the cloud

Like any business, we're constantly looking at how the market demand for our services is changing. Right now, we don't think anyone could deny that cloud computing is the topic de jour in IT, possibly in business in general, but what we're interested in is how people are planning on using cloud services, and what they want and expect from cloud... read more

VMware End User Computing Platform for the Post-PC era

As we’ve said before, the Post-PC era is here. We’ve been anticipating this evolution, with our end-user computing suite of products, for a while now, and we were delighted to announce earlier this week that we’re unveiling... read more

Many organisations are struggling with the constant challenge of getting IT to contribute more to the business than reducing costs and improving productivity. It’s something we’ve touched on with Rob Jenkins’ series of posts, but it’s an ongoing issue, and it will come as no surprise to you that... read more

VMware Forum – Q&A with Tod Nielsen, co-president, Application Platform, VMware

With Platform as a Service (PaaS) emerging and impacting the way in which enterprise applications are developed and used, Tod Nielsen, co-president, Application Platform at VMware, shares his thoughts with us on PaaS and what it means for enterprise IT.     

Cloud... read more

Leading German newspaper Handelsblatt has been looking at the new Apples – companies that could one day have as much impact on the markets as the Cupertino-based company. Included on the list is VMware, which we’re pleased to see. The article is in... read more

Economics of the Cloud

In his third post looking at the true economics of cloud computing, Rob Jenkins, Director of Enterprise Cloud for VMware in EMEA, takes a look at one of the... read more

With many businesses re-evaluating their spending in relation to achieving new levels of agility and increased business value from IT, there is more demand than ever here at VMware to help companies streamline their day-to-day IT processes. As such, we thought it might be interesting to look at the different ways our cloud offerings can help... read more

VMware Forum – Q&A with Matt Piercy, vice president for Northern EMEA, VMware

In the run up to VMware Forum we’re going to be catching up with some of the experts, VMware customers and delegates involved in the event. First up is Matt Piercy, vice president for Northern EMEA at VMware.


Why do you think people keep coming back to... read more

Calling all partners - register now for PEX on Tour!

We’re delighted to announce that registration for this year’s PEX on Tour is now live!

Visiting 15 locations during summer 2012, PEX on Tour brings together the most innovative thought leaders on cloud computing and IT solutions with VMware’s executives, country management team and partner network to discuss and debate all the latest developments... read more

The real world of virtualization for small and mid-sized businesses

Regular readers of the blog will have seen John Churchhouse’s thought provoking series of blog posts aimed at small and mid-sized businesses (SMBs), and how they can harness virtualization and cloud... read more

Live from MWC: Telefonica launches new Dual Persona service powered by VMware Horizon Mobile

End-user computing (EUC) is a major part of our business and has been one of the big themes in IT for a while now. We see our role has helping CIOs navigate the complex issues associated with the proliferation of devices, which is why we’re delighted to be powering Telefonica’s new Dual Persona service for mobile devices, as... read more

VMware Forum 2012 UK

We’re delighted to announce that you can now register for this year’s PEX on Tour and VMware Forum events in London and Manchester!  

At the event you'll hear how Cloud Computing is transforming how IT drives business agility from our US and EMEA executives, country... read more

In his third post looking at the true economics of cloud computing, Rob Jenkins, Director of Enterprise Cloud for VMware in EMEA, focuses this time on an education institution renowned throughout the world, and how its use of cloud could be the blueprint for the... read more

The post PC era has arrived – it’s official!

Those who attended VMworld last year will recall that one of the major themes Paul Maritz talked about was how to manage the shift to the Post-PC era. This week we were really interested to see the latest research from Canalys (reported in... read more

SEGA moves into the cloud

In the second of his series on the true economies of cloud computing, Rob Jenkins, Director of Enterprise Cloud for VMware in EMEA, talks through SEGA’s motives for moving into the cloud and how it has successfully managed to increase productivity and gain financial savings.

In my first post I talked about what I feel are the three... read more

Keep your diaries clear: the date for VMworld Europe has been finalised and Europe's biggest IT event will be taking place on 9th-11th October 2012 in Barcelona.... read more

In his final post, John Churchhouse, VMware’s EMEA director of small and mid-sized businesses, looks at what 2012 could hold for SMBs in virtualization and cloud computing.

I’ve been reading VMware CTO Steve Herrod’s predictions for 2012. As... read more

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